INTRODUCING BANG & OLUFSEN
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality audio,
video, medical and multimedia products that represent our vision: Courage to constantly question the ordinary in search
of surprising, long-lasting experiences. Bang & Olufsen has more than 2,400 employees, and the turnover for the
2004/2005 financial year was DKK 3,742 million (EUR 502 million).

Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers,
telephones, and multimedia products that combine technological excellence with emotional appeal.
These products are sold by around 1,400 retailers in more than 60 countries, providing an extensive network for
consumer sales. Approximately 50% of these outlets are B1 concept shops selling Bang & Olufsen products exclusively.
More than 70% of turnover is generated by the B1 shops.